Rochas

Feb 2025

The Rochas Audace Fragrance 2025 campaign presents a duality between industrial precision and high-fashion aesthetics. Photographer Molly SJ Lowe captures a series of images that oscillate between utilitarian garage settings and an open-air asphalt track, grounding the perfume in a distinct visual narrative. Fashion editor Georgia Pendlebury outfits the talent in a range of contrasting ensembles, from colour-blocked racing jumpsuits to layered tulle gowns, accented by recurring gold metallic accessories. With hair styling by Laurent Philippon, the campaign leans into a clean, editorial look. The imagery utilizes both cool overhead illumination for the interior shots and natural light for the outdoor portraits to highlight the texture of the garments and the fragrance packaging.

Vertical, Warm, Clean

Fragrance

Advertising Campaign