Rochas

Apr 2024

For the Rochas FW 24 campaign, director Candelaria Gil explores the intersection of classic menswear tailoring and bold architectural environments. The project features model Gianluca Alessi captured across a diverse series of locations, shifting from rugged mountain stone walls to minimalist, vibrant pink structures. These settings provide a geometric backdrop that emphasizes the collection’s focus on layered textures, including cable-knit sweaters, structured blazers, and monochromatic trousers. Fashion editor and stylist Emiliano Milesci leans into a refined aesthetic, balancing earthy tones with crisp lines and deliberate colour blocking. Through the use of natural light and consistent, clean framing, the campaign highlights the craftsmanship of the apparel. The imagery relies on strong directional lighting and high-contrast shadow work to create a sharp, contemplative mood throughout the editorial series.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign