Rochas: FW 24 by Candelaria Gil

Apr 2024

For the Rochas FW 24 campaign, director Candelaria Gil captures a study in contrasts, juxtaposing the structured tailoring of the menswear collection against both rugged natural landscapes and vibrant, geometric architectural backdrops. The imagery leans into clean, high-contrast compositions, using the interplay of direct sunlight and shadow to accentuate the textures of cable-knit sweaters, layered blazers, and refined wool outerwear. The series features model Gianluca Alessi, with styling by Emiliano Milesci. The editorial utilizes a palette that shifts between earthy, rustic stone walls and striking, solid-hued surfaces, creating a refined tension between the organic and the modern. With a focus on silhouette and layering, the project highlights the craftsmanship of the apparel through a minimalist lens.

Editorial, Vertical, Warm, Clean

Natural light

Advertising Campaign