Brand
ProjectAW 25 Campaign

RM Williams AW 25 Campaign 2025
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Description
This portrait from the R.M. Williams AW 25 campaign features a man standing outdoors in a misty meadow landscape, captured by photographer Simon Lekias with creative direction by Chloe Rahall. The subject wears a brown and blue plaid button-down shirt paired with dark trousers, a black belt, and a navy sweater draped over his shoulders. A rich brown leather backpack is slung over one shoulder, complementing the earthy tones of the wardrobe. The styling by Gemma Keil and grooming by Nadine Monley enhance the natural, grounded aesthetic of the brand shoot. Produced by Carmen Cicchinelli Production, the image utilizes soft natural lighting to create a serene, atmospheric feel.