Rhude

Jun 2025

Rhude presents the High Summer 2025 collection, a designer fashion editorial shot by photographer Billy Ballard. Set against the backdrop of a lakeside landscape, the campaign leans into a classic leisure aesthetic, utilizing natural light and an analogue film technique to capture the textures of the apparel and the polished wood of the vessel. Creative direction and design for the collection are led by Rhuigi Villaseñor, with fashion styling by Dan Sablon and casting direction by Liz Goldson. The series features models Alejo Humanes, Elyas Polat, Etienne Maclaine, and Gaye Serigne, showcasing the collection's resort wear and relaxed, sporty silhouettes across a range of warm, sunlit compositions and monochrome portraits.

Warm, Editorial, Vertical

Natural light, Analogue / film

Designer Fashion

Advertising Campaign