Rhude: Rhude Grand Prix Capsule Collection

May 2024

Rhude presents the Grand Prix Capsule Collection, a fashion editorial project captured by photographer Alex Feggi. The campaign showcases the collection’s racing-inspired aesthetic through a series of studio portraits featuring model Keenan Kelley. The imagery leans into a clean, minimalist visual language, utilizing a neutral grey studio backdrop to highlight the textures of the apparel. Key pieces include graphic-heavy camp collar shirts, multi-colored racing prints, and a varsity jacket featuring detailed embroidery of car and palm tree motifs. With creative vision by designer Rhuigi Villaseñor, the execution relies on soft, natural light to define the silhouettes and fabric qualities throughout the collection.

Editorial, Vertical, Clean

Natural light

Grey Seamless

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