Rhude: RHUDE “You”collection

Dec 2025

Rhude captures its "You" collection through a series of intimate portraits and candid outdoor shots. Creative director Rhuigi Villaseñor leads the project, utilizing a grounded aesthetic that emphasizes textured fabrics and heavy layering, including distressed leather aviator jackets and tailored blazers. Photographer Raffaele Grosso highlights the collection’s accessories, notably enamel-charmed bracelets and branded eyewear, throughout the campaign. The imagery leans into an editorial style, utilizing natural light and golden hour warmth to establish a cinematic atmosphere. Some compositions employ a raw, monochrome palette, while others frame the subject against natural landscapes to balance the collection's focus on detail.

Editorial, Vertical, Warm, Golden Hour

Natural light

Advertising Campaign