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Close-up of a man wearing dark sunglasses and a woman embracing closely while showcasing delicate bracelets.
Model reclining against a tree trunk wearing a tailored blazer and denim jeans for the Rhude You collection.
Model wearing a brown shearling-collar leather jacket with red lettering outdoors near a body of water
Close-up profile of a model wearing Rhude sunglasses and a leather jacket as a hand wearing a bracelet touches his face.
Close-up of a man wearing dark sunglasses and a woman embracing closely while showcasing delicate bracelets.
Model reclining against a tree trunk wearing a tailored blazer and denim jeans for the Rhude You collection.
Model wearing a brown shearling-collar leather jacket with red lettering outdoors near a body of water

Rhude RHUDE “You”collection 2025

About

Rhude captures its "You" collection through a series of intimate portraits and candid outdoor shots. Creative director Rhuigi Villaseñor leads the project, utilizing a grounded aesthetic that emphasizes textured fabrics and heavy layering, including distressed leather aviator jackets and tailored blazers. Photographer Raffaele Grosso highlights the collection’s accessories, notably enamel-charmed bracelets and branded eyewear, throughout the campaign. The imagery leans into an editorial style, utilizing natural light and golden hour warmth to establish a cinematic atmosphere. Some compositions employ a raw, monochrome palette, while others frame the subject against natural landscapes to balance the collection's focus on detail.

Brand

Rhude

Credits

Raffaele Grosso
Photographer
Rhuigi Villaseñor
Creative Director
Aurelio Baiocco
Model

Styles

EditorialVerticalWarmGolden Hour

Techniques

Natural light
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