Rhude
RHUDE “You”collection
Brand
ProjectRHUDE “You”collection
Date
Dec 2025
Description
Rhude presents the "You" collection through a series of fashion campaign portraits that explore intimate, candid interactions. Creative directed by Rhuigi Villaseñor and captured by photographer Raffaele Grosso, the series leans into an editorial aesthetic defined by warm golden hour lighting and natural outdoor settings. The imagery features model Aurelio Baiocco styled in tailored outerwear, distressed leather jackets, and signature sunglasses. Techniques including analogue film and raw texture treatments anchor the collection, focusing on detailed accessories like enamel-charm bracelets and silver jewelry to highlight the brand's focus on material depth.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Natural light
Context
Advertising Campaign
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