Rhude: Rhude Festival Capsule Collection
Brand
Date
May 2024
Description
Rhude introduces its Festival Capsule Collection, a streetwear campaign centered on a desert-inspired aesthetic. The imagery explores a nostalgic, cinematic atmosphere, utilising painted landscapes and vintage vehicles to frame the seasonal apparel. Photographer Alex Feggi captures the collection, featuring designs by Rhuigi Villaseñor. The visual language leans into editorial portraiture, highlighting graphic hoodies, casual button-downs, and logo-heavy essentials. Throughout the series, the aesthetic is defined by warm lighting and a soft, retro-influenced palette that grounds the collection in a rugged yet clean setting.
Style
Editorial, Vertical, Warm
Industries
Color
Jet Black
Context
Advertising Campaign, Lookbook
Associated creatives
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