Rhude
Rhude Festival Capsule Collection
Brand
Date
May 2024
Description
Rhude presents the Festival Capsule Collection, a streetwear campaign centered on a desert-inspired aesthetic. The series showcases the brand's latest apparel, including graphic hoodies, branded t-shirts, and patterned shirting, captured in an arid landscape setting. Photographer Alex Feggi captures the collection through an editorial lens, focusing on the textures of the garments and the relaxed styling. The visuals lean into a retro atmosphere, utilizing soft light and vintage vehicle props to create a cinematic narrative. Creative direction and design for the project were led by Rhuigi Villaseñor, with model Keenan Kelley featuring across the collection imagery.
Style
Editorial, Vertical, Warm
Industries
Streetwear
Color
Jet Black
Context
Advertising Campaign, Lookbook
Associated creatives
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