Vogue France
Sur La Route
Aug 2025
Vogue France presents 'Sur La Route,' a fashion editorial that captures the spirit of an adventurous summer road trip. Photographed by Noua Unu, the series blends high-fashion swimwear with utilitarian outdoor gear, creating a narrative that shifts between rugged, natural landscapes and candid retail environments. Fashion editor Dan Sablon pairs technical hiking backpacks and track jackets with vibrant bikinis, emphasizing layered textures and athletic streetwear. The visual language leans into a nostalgic aesthetic, utilising analogue film techniques and natural light to ground the models, played by Jessie Aina, Mia Armstrong, and Paula Soares, in a warm, sun-drenched atmosphere. Contributing to the production's grounded, tactile feel, set designer Kelly Infield creates realistic backdrops, while hair stylist Tsuki and makeup artist Kuma focus on a clean, sun-kissed look. The project experiments with perspective through documentary-style imagery, including grainy CCTV-inspired frames that offer a voyeuristic glimpse into the travel-focused story.
Editorial, Vertical, Warm
Natural light
Editorial
