BrandResident
ProjectBrand Identity

Resident Brand Identity 2024
Associated creatives
Tags
Description
A close-up shot captures a person holding a small white business card bearing the brand name Resident in a clean, minimalist typography. The composition is viewed from behind the subject's shoulder, focusing attention on the hand holding the card against a neutral, off-white wall. The person wears a textured knit sleeve, adding a tactile element to the quiet, restrained aesthetic of the scene. The natural lighting accentuates the clean lines of the printed card and the subtle textures of the fabric and background. Vanderbrand designed the brand identity for this project.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Color
Pure White (50%)
Camel (50%)
Background
White Seamless
Context
Website / Web