Resident Brand Identity 2024

Description

An over-the-shoulder perspective captures a person reading an open brand identity booklet for Resident, designed by Vanderbrand. The crisp white pages display clean typography and bold black directional arrow icons alongside descriptive text. The foreground features the blurred back of the reader's head and shoulders, drawing focus entirely to the printed layout. Natural lighting illuminates the pages, highlighting the precise graphic design and editorial layout choices.

Style

Editorial, Vertical, Warm, Clean

Techniques

Typography, Natural light

Color

Background

Paper Texture

Context

Advertising Campaign, Editorial