Brand
ProjectRESERVED CAMPAIGN SS25

Ewelina Gralak, Fashion Editor/Stylist,
Associated creatives
Tags
Description
This fashion editorial image from the Reserved SS25 campaign features model Paul Hupfer posing outdoors against an earthy adobe building exterior. He wears dark sunglasses, a light-coloured striped button-down shirt, white trousers, and a dark navy sweater tied loosely over his shoulders. The scene is shot in natural daylight with warm, desaturated tones that complement the rustic architectural background. The composition captures a relaxed yet refined resort aesthetic with clear attention to texture and layering.