Reloop’s brand identity project centers on a clean, minimalist aesthetic that bridges digital motion graphics and tactile packaging design. The work, executed by Paper Stone Scissors, prioritizes fluid typographic form and a restrained colour palette, utilizing muted sage and deep forest greens to frame its visual identity.
The project channels a modern, re-commerce focused narrative through kinetic typography and motion graphics. Elements transition between stark, high-contrast layouts and textured, rhythmic patterns, while print assets reinforce the brand's tactile nature through close-up editorial photography and disciplined packaging design.
