Reloop

Sep 2022

Reloop explores its identity through a series of motion graphics and editorial stills designed by Paper Stone Scissors. The visual system centres on minimalist typography, utilizing kinetic motion and a consistent, understated colour palette to establish a modern aesthetic for the re-commerce sector. The project integrates clean, digital animation with tactile photography, highlighting the material aspects of the brand. Motion sequences showcase fluid typographic arrangements and looping patterns, while static imagery focuses on the precision of packaging details and hand-stitched elements. The execution leans into a clean, minimalist style, emphasizing the brand's role in sustainable commerce.

Horizontal, Commercial, Clean

Motion Graphics

Brand Film / Corporate Video