Reloop Brand Identity 2022

Description

This close-up image captures hands carefully stitching dark sequined fabric with a fine needle and thread as part of the Brand Identity project for Reloop, designed by Paper Stone Scissors. The composition highlights the glittering texture of the sequins and the tactile precision of the handiwork. Large typographic elements overlay the scene, reading Powering the future of re-commerce. The lighting is soft and even, emphasizing the reflective metallic surfaces of the paillettes against the fabric.

Style

Editorial, Horizontal, Clean, Tactile

Techniques

Macro, Soft Light

Industries

High Street Fashion

Color

Context

Advertising Campaign, Brand Film / Corporate Video