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ProjectRe/Icons
Cher wearing oversized sunglasses, a white puffer jacket, and yellow scarf, surrounded by figures in black puffer jackets

Moncler Re/Icons 2026

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Description

This striking campaign portrait features Cher as the central figure, wearing a cream-white quilted puffer jacket and a bright yellow patterned scarf tied around her neck, complemented by dark oversized sunglasses. She sits prominently against a dark background, enveloped by multiple figures dressed in heavy black puffer jackets and beanies whose hands emerge from the shadows. The lighting is low-key and dramatic, casting deep shadows that accentuate the texture of the technical outerwear fabrics. The composition is centered and sculptural, with the contrasting white jacket drawing immediate focus amidst the sea of dark silhouettes. The overall aesthetic is clean, polished, and moody, highlighting iconic outerwear design for Moncler.