Reese's Scooter - Super Bowl Teaser 2025

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This commercial video for Reese's, titled Scooter - Super Bowl Teaser, opens with a cross-section of a peanut butter cup against a solid orange background before transitioning to an outdoor scenic landscape. An elderly woman with white hair is shown riding a mobility scooter along a dirt path in a hilly, mountainous terrain under clear daylight. She wears a blue fleece vest and jacket, expressing joy and excitement with a wide smile as she steers the vehicle. The camera captures her from both close-up and wide aerial perspectives, revealing vast green hillsides and a volcanic peak in the distance. The spot was created with agency Erich & Kallman, production by Epoch Films, post production by The Mill US, sound by One Union Recording Studios, PR by Zeno Group, and media by MiltonOne.