Ralph Lauren: Ralph Lauren S/S 2025 Campaign

Apr 2025

The Ralph Lauren S/S 2025 campaign leans into a fusion of sharp, traditional tailoring and relaxed, outdoor settings. Captured by photographer Alasdair McLellan and directed by Jacob Sutton, the imagery explores a coastal and pastoral aesthetic, utilizing natural light to emphasize fabric textures—from structured wool blazers and crisp cotton shirts to fluid silk skirts. Editorial in tone, the series places formalwear alongside casual sportswear, featuring a diverse ensemble cast. The project incorporates elements of analogue / film techniques to achieve a clean, warm palette that bridges the gap between classic luxury and everyday accessibility. Casting by Piergiorgio Del Moro rounds out the production, with hair by Akki Shirakawa and makeup by Diane Kendal supporting the refined visual direction.

Warm, Clean, Editorial, Vertical

Natural light

Advertising Campaign