Ralph Lauren

Apr 2025

The Ralph Lauren S/S 2025 campaign explores the intersection of classic luxury fashion and relaxed outdoor aesthetics. Captured by photographer Alasdair McLellan and directed by Jacob Sutton, the imagery grounds refined tailoring within natural settings, ranging from expansive lawns to coastal landscapes. The collection leans into a warm palette and clean compositions, utilizing natural light to accentuate the textures of pinstriped wools, fluid silks, and crisp cottons. The creative execution balances formal eveningwear with sportswear elements, documented through editorial portraits and group shots. Supporting the visual narrative, casting by Piergiorgio Del Moro introduces a diverse ensemble, while hair by Akki Shirakawa and makeup by Diane Kendal maintain a polished, understated aesthetic. These visuals utilize analogue film techniques to bridge the gap between traditional craftsmanship and a contemporary, casual lifestyle.

Warm, Clean, Editorial, Vertical

Natural light

Luxury Fashion Houses

Advertising Campaign