Brand
Ralph Lauren Ralph Lauren S/S 2025 Campaign 2025
Associated creatives
Tags
Description
This campaign image for the Ralph Lauren Spring/Summer 2025 collection features a group of models posed dynamically around a vintage convertible car on an expansive green lawn. Photographed by Alasdair McLellan with styling and creative direction, the ensemble cast wears sophisticated tailoring, including sharp blazers, polo shirts, and eveningwear. The natural outdoor lighting illuminates the scene, highlighting rich fabric textures and crisp tailoring against the rustic background. Bold white typography bearing the brand name spans the lower foreground.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (30%)
Camel (20%)
Background
Park
Context
Advertising Campaign