Ralph Lauren

Nov 2025

Ralph Lauren Purple Label unveils its Holiday 2025 campaign, a series of portraits captured by photographer Luis Alberto Rodriguez. The collection leans into an aesthetic defined by warm, low-key chiaroscuro lighting, creating an intimate and moody atmosphere that highlights the intricate textures of formal tailoring, cable-knit sweaters, and leather accessories. The project channels a rustic, cabin-inspired aesthetic through the use of wood-paneled backgrounds and props like vintage saddles and skis. Fashion editor and stylist Meryl Griffith curates the wardrobe, featuring a mix of black-tie tuxedo elements and layered knitwear. The campaign features models Hamid Onifadé, Juhyung Kang, and Ollie Edwards, with hair styling by Tomo Jidai and makeup by Sally Branka.

Editorial, Vertical, Commercial, Warm

Luxury Fashion Houses

Wood Texture

Advertising Campaign