Ralph Lauren

Nov 2025

Ralph Lauren Purple Label presents its Holiday 2025 campaign, a series of portraits defined by a moody, intimate aesthetic. The collection leans into the brand's heritage, balancing formal evening wear with textured cold-weather staples across a sequence of staged, cabin-inspired environments. Photographed by Luis Alberto Rodriguez, the imagery utilizes low-key chiaroscuro lighting to draw out the tactile details of cable-knit sweaters, leather trim, and silver hardware. Fashion styling by Meryl Griffith anchors the project in a narrative of refined utility, featuring models Hamid Onifadé, Juhyung Kang, and Ollie Edwards. Supporting the production are hair stylist Tomo Jidai and makeup artist Sally Branka, with casting by Caroline Moxley.

Editorial, Vertical, Commercial, Warm

Luxury Fashion Houses

Wood Texture

Advertising Campaign