Ralph Lauren

Sep 2025

Ralph Lauren presents the Purple Label Fall collection through a series of polished campaign portraits and editorial imagery. The visuals emphasize luxury menswear, focusing on rich textile layering, classic tailoring, and refined silhouettes across a range of earth-toned ensembles. Photographer Steven Pan anchors the campaign with warm, directional lighting that shifts between soft studio ambiance and sharp, dramatic shadows. The imagery, styled by Meryl Griffith with art direction by Maia James, utilizes clean architectural backdrops to underscore the collection's texture, from shearling and wool to cable-knit pieces. Incorporating techniques such as natural light and editorial film, the campaign maintains a consistent, understated aesthetic.

Vertical, Commercial, Warm

Luxury Fashion Houses

Advertising Campaign