Ralph Lauren

Sep 2025

The Ralph Lauren Purple Label Fall campaign captures a sophisticated vision of modern luxury menswear. Photographed by Steven Pan, the series moves through a palette of earthy tones and rich textures, highlighting tailored overcoats, shearling-lined outerwear, and fine-knit sweaters against minimalist architectural backdrops. The project leans into a clean, polished aesthetic, utilizing warm directional lighting to emphasize the craftsmanship of each garment. Art direction by Maia James provides a cohesive structural foundation, allowing the classic silhouettes to take center stage. Featuring models Juhyung Kang, Hamid Onifadé, and Kit Price, the campaign is styled by Meryl Griffith. The imagery alternates between intimate studio portraiture and refined editorial compositions, often employing soft light to achieve an understated, elevated result.

Vertical, Commercial, Warm

Luxury Fashion Houses

Advertising Campaign