Ralph Lauren: Ralph Lauren Purple Label Fall Campaign

Sep 2025

The Ralph Lauren Purple Label Fall campaign captures the house's latest luxury menswear collection through a series of polished, textured portraits. Centered on classic tailoring and layered autumn garments, the imagery moves from warm-toned studio environments to refined architectural settings. The campaign leans into a clean, editorial aesthetic, emphasizing rich materials like shearling, tweed, and cable knit through sophisticated lighting techniques ranging from soft natural light to dramatic hard shadows. Photographer Steven Pan leads the visual execution, collaborating with stylist Meryl Griffith and art director Maia James to define the season’s look. The production features models Hamid Onifadé, Juhyung Kang, and Kit Price, with makeup by Maria Seccia and casting by Caroline Moxley. The work reinforces a consistent, elevated brand identity.

Vertical, Commercial, Warm

Advertising Campaign