Brand
Ralph Lauren Ralph Lauren Purple Label Fall Campaign 2025
Associated creatives
Tags
Description
A menswear studio campaign photograph shot by Steven Pan for the Ralph Lauren Purple Label Fall Campaign. Model Juhyung Kang is styled by Meryl Griffith in dark rectangular sunglasses, a tailored brown wool jacket worn open over a matching knit polo sweater, and pleated cream trousers. The subject leans casually against a warm-toned neutral wall with hands tucked into his pockets. Strong directional hard lighting creates distinct, dramatic shadows across the background.
Style
Vertical, Commercial, Warm, Polished
Techniques
Hard Light
Industries
Luxury Fashion Houses
Color
Taupe (50%)
Cream (30%)
Jet Black (20%)
Background
Coloured Seamless
Context
Advertising Campaign