Ralph Lauren: Pride
Brand
Date
Apr 2024
Description
Ralph Lauren presents a campaign film documenting the work of muralist David Park. Centered on the brand’s Pride project, the film captures Park’s creative process and his contributions to public art within the queer community. The documentary-style production leans into a cinematic visual language, utilizing natural light to frame Park’s interactions with fellow artists and his large-scale installation work on industrial silos near the East River and Williamsburg Bridge. With music and sound production by SoStereo, the piece highlights themes of self-acceptance through an observational, live-action technique.
Style
Documentary, Horizontal, Cinematic, Warm
Industries
Color
Pure White
Background
Park
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.