Ralph Lauren Pride 2024

Description

This brand film for Ralph Lauren's Pride project features muralist David Park in New York City discussing his creative process, artistic influences within the queer community, and the message of self-acceptance behind his large-scale public art. The video combines interview footage, lifestyle shots of Park interacting with fellow artists near the East River and Williamsburg Bridge, and behind-the-scenes footage of him painting industrial silos from a hydraulic lift. The visual style is documentary and cinematic, capturing natural light and urban waterfront settings with an authentic observational register.