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  • ·Coercive Control TVC campaign still by Kali Bateman
Brand
Queensland Government
ProjectCoercive Control TVC
Man wearing a baseball cap and plaid shirt looking intensely toward the camera under dim moody lighting

Queensland Government Coercive Control TVC 2024

Associated creatives

Kali Bateman
Kali BatemanColourist

Tags

man in baseball capman wearing plaid shirtman looking at camerabaseball capplaid shirt

Description

This cinematic campaign still from the Coercive Control TVC features a man in a dark baseball cap and a plaid shirt looking directly toward the camera with an intense expression. The scene is shot with a dramatic low-key lighting style and moody color grading, creating high contrast against a dark, indistinct background. Stylized text reading control I love you is overlaid near the bottom of the frame. Color grading was performed by colorist Kali Bateman for the Queensland Government project.

Style

Horizontal, Cinematic, Moody, Cool

Techniques

Low-key / chiaroscuro

Industries

Public Awareness

Color

Navy (50%)
Jet Black (50%)

Context

TVC / TV Commercial