Quagga

Feb 2024

Quagga’s brand identity project establishes a visual system centered on modularity, assembly, and clean graphic communication. Developed through a collaboration between newkid, Louisa Nicolaou, B9 Digital, and Abigail Ballanger, the project spans digital assets, motion graphics, and physical collateral to emphasize the brand’s flat-pack furniture focus. The visual language leverages a vibrant color palette of red, blue, and orange paired with minimalist, isometric line art. Technical assembly diagrams and geometric patterns provide a functional, architectural texture to the branding, while photography documents the product in use within a clean, high-key studio environment. Techniques including motion graphics, vector illustration, and clean typography define the brand’s modern, approachable aesthetic.

Horizontal, Commercial, Clean

White Seamless