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BrandQuagga
ProjectBrand Identity
An illuminated outdoor billboard displaying Quagga branding with bold text reading Kinda Like Lego for Adults against a blue background.

Quagga Brand Identity 2024

Associated creatives

newkid
newkidGraphic Design
Louisa Nicolaou
Louisa NicolaouPhotography
B9 Digital
B9 DigitalWeb Development
Abigail Ballanger
Abigail BallangerProduction Design
Abigail Ballanger
Abigail BallangerProp Stylist

Tags

billboard displayadvertising displayoutdoor billboardbillboardadvertising

Description

An illuminated outdoor advertising display for the Quagga brand identity project, photographed against a neutral architectural wall. The rectangular lightbox features a striking split composition with a vibrant blue graphic panel on the left bearing bold white typography that reads KINDA LIKE LEGO. FOR ADULTS. alongside the Quagga logo. The right side displays photographic imagery of people interacting with modular wooden construction components. The frame is mounted within a deep burgundy casing surrounded by structural architectural elements including a black metal railing and a yellow cylindrical pillar.

Style

Horizontal, Commercial, Clean

Color

Cobalt (50%)
Pure White (30%)
Burgundy (20%)

Background

House

Context

Out of Home (OOH)