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Sol: Brand Identity

Brand
Sol
Date

Jul 2023

Description

This comprehensive brand identity project for Sol introduces a new consumer reading technology device. The campaign employs a sophisticated visual language, utilizing 3D render/CGI techniques and minimalist motion graphics to emphasize the hardware’s sculptural contours and futuristic aesthetic. High-end product showcases are paired with intimate portraiture, leveraging cinematic lighting and warm, golden-hour tones to unify the brand across digital and physical touchpoints. Graphic design for the project was led by newkid and Cory Schmitz, with Norman Wong providing photography. The technical presentation is supported by 3D work from Services Generaux and web development by MARCD, resulting in a cohesive suite of commercial assets including outdoor advertising, station-based digital signage, and product-focused video sequences.

Style

Horizontal, Commercial, Warm

Color
Jet Black
Context

Brand Film / Corporate Video

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