Sol

Jul 2023

This brand identity project for Sol introduces a new reading technology device through a cohesive visual language defined by warm amber gradients, cinematic lighting, and minimalist typography. The campaign spans digital product showcases, 3D animated sequences, and large-scale outdoor advertising, all unified by a clean, high-end aesthetic. Utilizing 3D render / CGI techniques, the visuals emphasize the device's sculptural form and futuristic hardware design. Graphic design elements, including geometric construction grids and vector wordmarks, further establish the brand’s technical precision. Supporting the motion and digital assets, portrait photography by Norman Wong features focused, moody chiaroscuro lighting to ground the product in a human-centric context. Key creative contributors include newkid and Cory Schmitz on graphic design, Services Generaux on 3D production, and MARCD on web development.

Horizontal, Commercial, Warm

Brand Film / Corporate Video