Standard Equipment

Aug 2024

The brand identity for Standard Equipment establishes a cohesive visual language across print, digital, and motion touchpoints. Developed by newkid and Christina Kosik, the system relies on a restrained color palette and strict typographic hierarchy to ground its furniture and lifestyle product range. Execution across the identity utilizes minimalist graphic design and 3D render / CGI techniques to maintain a high degree of technical precision. The work features a modular grid system, incorporating bespoke elements such as KMR Apparat and KMR Weldenburg typefaces alongside tactile emboss & deboss treatments for print collateral. Motion graphics and web UI illustrations extend this visual consistency into the digital space. The project integrates clean motion design and e-commerce web design to showcase product specifications and inventory updates, ensuring a unified presentation of the brand’s professional aesthetic.

Commercial, Clean, Minimalist, Horizontal

Typography

White Seamless