Puma

Jan 2026

Puma brings its Speedcat silhouette to the forefront in this global sportswear campaign. Photographed by William Arcand, the series utilizes a minimalist studio aesthetic to emphasize the interplay between contemporary streetwear and technical athletic apparel. Through clean, high-contrast compositions, the imagery highlights footwear textures and dynamic movement, grounding the collection in a commercial editorial style. Set against sparse, white backdrops, the campaign features diverse models engaged in choreographed poses and casual groupings. The production leans into clean, natural light to accentuate the layered silhouettes and material details of the apparel, from suede footwear to structured denim and athletic accessories.

Horizontal, Commercial, Clean

Natural light

Sportswear

White Seamless

Advertising Campaign