Brand
Project"Speedcat" Global Campaign

Puma "Speedcat" Global Campaign 2026
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Description
This photograph for the Puma Speedcat global campaign, captured by photographer William Arcand, features three models in a minimalist white studio setting. A model stands leaning over a wooden ballet barre, wearing a black zip-up jacket and a voluminous dark tutu skirt. In the foreground, another model sits on the floor stretching, dressed in an animal-print top and black shorts. A third model with vibrant pink hair is seated in the background, wearing a black top and white trousers. The lighting is clean and even, highlighting the athletic styling and dynamic choreography of the subjects against a seamless backdrop.
