mytheresa: Pucci

Jul 2026

Mytheresa presents a fashion editorial campaign featuring the latest collection from Pucci. The series captures a refined aesthetic, leaning into warm tones and clean compositions to highlight the luxury house’s signature geometric prints and intricate gold hardware. Photographer Jorin Koers collaborates with art director Mattia Nobile to craft a visual narrative that emphasises material texture and fluid styling. Model Paula Soares anchors the project, appearing in a range of editorial portraits that utilize natural light to define the interplay between the collection's silk garments and metallic accessories. Key creative contributors include makeup artist Ricky Morandin, who provides a luminous, natural complexion throughout the shoot. The series is executed with a focus on intimate macro perspectives and editorial portraiture.

Editorial, Vertical, Warm, Clean

Natural light

White Seamless

Lookbook