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Model Paula Soares wearing printed two-piece swimwear and a gold heart necklace against a white background for Pucci.
Model in a patterned pink halter top eating pastry against a light textured background for Pucci mytheresa
Close-up portrait of a woman holding a gold heart-shaped locket bearing the Pucci logo near her face.
Model wearing patterned pink bikini and shorts listening to a portable cassette player with headphones against a neutral wall.
Close-up back view of a model wearing a pink patterned silk scarf top with a gold chain strap for Pucci by Mytheresa.
Model wearing a pink patterned silk shirt, bikini top, trousers, and headscarf seated outdoors against a textured wall.
Model Paula Soares wearing gold tinted sunglasses and holding her hands up near her face in a close-up portrait for Pucci and Mytheresa.
Model Paula Soares wearing printed two-piece swimwear and a gold heart necklace against a white background for Pucci.
Model in a patterned pink halter top eating pastry against a light textured background for Pucci mytheresa
Close-up portrait of a woman holding a gold heart-shaped locket bearing the Pucci logo near her face.

mytheresa Pucci 2026

About

Mytheresa presents a fashion editorial campaign featuring the latest collection from Pucci. The series captures a refined aesthetic, leaning into warm tones and clean compositions to highlight the luxury house’s signature geometric prints and intricate gold hardware. Photographer Jorin Koers collaborates with art director Mattia Nobile to craft a visual narrative that emphasises material texture and fluid styling. Model Paula Soares anchors the project, appearing in a range of editorial portraits that utilize natural light to define the interplay between the collection's silk garments and metallic accessories. Key creative contributors include makeup artist Ricky Morandin, who provides a luminous, natural complexion throughout the shoot. The series is executed with a focus on intimate macro perspectives and editorial portraiture.

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