Progressive: 'Insure You Do'

Sep 2022

Progressive launches its latest commercial campaign, 'Insure You Do,' which centers on actor Ed Helms hosting a satirical Drivers Ed course from a theatrical stage. The campaign leverages a clean, live-action technique to contrast the high-energy, scripted stage segments with practical driving scenarios captured on city streets. Produced by Arnold Worldwide and HOBBY, with editorial work by Cosmo Street, the project leans into a humorous narrative format. The production balances the theatrical environment—defined by deep blue velvet curtains—with the grounded reality of vehicle insurance education, maintaining a consistent professional tone throughout the multi-cut commercial series.

Horizontal, Commercial, Clean

TVC / TV Commercial