Progressive
More than a Bike
Jul 2026
Progressive explores the motorcycle lifestyle in their commercial spot, More than a Bike. The film captures the connection between riders and their machines, shifting between expansive desert highways and the intimate environment of a workshop. Produced by Station Film with creative work from agency partner Arnold Worldwide, the spot employs cinematic live-action techniques to emphasize motion. The visual narrative is defined by warm golden hour lighting that draws out the textures of the motorcycles and the surrounding landscapes. Post-production for the project was completed by Brickyard, with editorial provided by Union Editorial and sound design by Soundtrack Boston.
Horizontal, Cinematic, Warm, Golden Hour
Motorcycles
Sunset Sky
TVC / TV Commercial
