Progressive
Caption This
Brand
ProjectCaption This
Date
Jul 2026
Description
Progressive presents 'Caption This,' a commercial project developed with Arnold Worldwide that leans into a humorous narrative framework. The spot is set in a residential basement where a group navigates the aftermath of a flood, blending a domestic scene with a social media-focused premise. Produced by Station Film with post-production and VFX by Brickyard, the execution utilizes live-action techniques to build a cinematic and moody atmosphere. Union Editorial and Soundtrack Boston provided support for the project's pacing and audio design.
Style
Humorous, Horizontal, Cinematic, Moody
Industries
Insurance
Color
Pure White
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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