Progressive
Ranch
Brand
ProjectRanch
Date
Jul 2026
Description
Progressive explores the landscape of recreational vehicle ownership in this spot, titled Ranch. The film leans into cinematic production values, capturing aerial views of motorhomes and boats traversing wide-open terrain. Produced by Station Film with creative from Arnold Worldwide, the project emphasizes a sense of scale through sweeping drone footage and deliberate warm color grading. Post-production duties were handled by Brickyard, with sound design by Soundtrack Boston and editorial support from Union Editorial.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Luxury Automotive
Color
Beige
Pure White
Background
Desert
Context
TVC / TV Commercial
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