Progressive explores the landscape of recreational vehicle ownership in this spot, titled Ranch. The film leans into cinematic production values, capturing aerial views of motorhomes and boats traversing wide-open terrain.
Produced by Station Film with creative from Arnold Worldwide, the project emphasizes a sense of scale through sweeping drone footage and deliberate warm color grading. Post-production duties were handled by Brickyard, with sound design by Soundtrack Boston and editorial support from Union Editorial.
