Brand
Project'Insure You Do'
Progressive 'Insure You Do' 2022
Associated creatives
Tags
Description
Progressive presents Insure You Do, a humorous commercial campaign featuring Ed Helms hosting Drivers Ed on a theatrical stage with blue velvet curtains. The video follows a series of comedic sketches highlighting the importance of car insurance when purchasing a new vehicle. Produced by Arnold Worldwide and Cosmo Street, the spot combines sharp comedic timing with polished commercial production values. The narrative cuts between Helms playing guitar on stage and dramatic real-world driving lessons on city streets.
