Progressive
Tom
Brand
ProjectTom
Date
Jul 2026
Description
Progressive's latest commercial spot, 'Tom,' shifts focus to the nuances of daily office life. The film observes colleagues navigating standard workplace dynamics within breakroom and conference settings, utilizing a clean, live-action approach to capture everyday professional interactions. With post-production and VFX handled by Brickyard, the project leans into a realistic aesthetic. The cinematography employs soft, natural lighting and neutral interior tones to maintain a grounded, corporate atmosphere across the horizontal-format commercial.
Style
Horizontal, Commercial, Clean
Industries
Insurance
Color
Chocolate
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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