Progressive: Hashtag Everything
Brand
Date
Feb 2024
Description
The commercial spot 'Hashtag Everything' for Progressive depicts a cafe setting featuring a man navigating a photo-taking scenario. The production utilizes a live-action technique, capturing the scene with an emphasis on clean compositions and natural light. Produced by Sweet Rickey, the project incorporates visual effects and post-production by Nice Shoes, with sound design provided by Sound Lounge.
Style
Vertical, Commercial, Clean
Color
Navy
Mustard
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
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