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Progressive: Hashtag Everything

Date

Feb 2024

Description

The commercial spot 'Hashtag Everything' for Progressive depicts a cafe setting featuring a man navigating a photo-taking scenario. The production utilizes a live-action technique, capturing the scene with an emphasis on clean compositions and natural light. Produced by Sweet Rickey, the project incorporates visual effects and post-production by Nice Shoes, with sound design provided by Sound Lounge.

Style

Vertical, Commercial, Clean

Color
Navy
Mustard
Pure White
Background

Café

Context

TVC / TV Commercial

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