Progressive Hashtag Everything 2024

About

This commercial video for Progressive titled Hashtag Everything features a man in a denim jacket and yellow shirt seated on a wooden chair inside a cafe. He holds up a smartphone to take a photo of a table setting with coffee and a pastry, before standing up in an exaggerated gesture. The interior features white tiled walls, a chalkboard menu, and patterned floor tiles. Natural light fills the space, complemented by interior studio lighting. Post-production and visual effects were handled by Nice Shoes, with sound design by Sound Lounge and production by Sweet Rickey.