Progressive: Elevator
Brand
Date
Jan 2023
Description
Progressive’s Elevator campaign expands its ongoing series of spots featuring Dr. Rick as he guides young homeowners through the intricacies of adulthood. Set within a contemporary office and elevator environment, the film utilizes a live-action technique to explore various relatable, comedic scenarios. The production captures the interactions of a diverse cast, including the recognizable Dr. Rick persona, as they navigate casual social settings. The project features a clean, cinematic aesthetic defined by warm lighting and polished interior design, supported by a custom score from JSM Music.
Style
Horizontal, Commercial
Industries
Background
Office
Context
TVC / TV Commercial
Associated creatives
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