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Progressive Elevator 2023

About

This commercial video for Progressive titled Elevator features an older man addressing the camera as Dr Rick in an office setting, interspersed with scenes of people entering an elevator. Characters include a man in a brown blazer, a man in a sports jacket, a woman wearing a Paris t-shirt, and a black man, all interacting within the elevator cabin. The narrative highlights scenarios involving young homeowners with comedic undertones. The visual style is cinematic and commercial, with clean indoor office environments and warm lighting. Music is provided by JSM Music.

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Background

Office

Context

TVC / TV Commercial
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