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Progressive: Dr Rick: Voicemail

Date

Oct 2022

Description

Progressive presents "Dr Rick: Voicemail," a spot centered on the series' recurring support group dynamic. The production features a leader guiding a circle of participants through a critique of their specific digital communication habits, specifically focusing on voicemail etiquette. Developed by Arnold Worldwide, the project employs a clean commercial aesthetic with natural lighting and professional grading. Production was handled by Moxie Pictures, with sound design and music provided by JSM Music.

Style

Humorous, Horizontal, Commercial, Clean

Industries
Color
Medium Grey
Navy
Background

Set-dressed

Context

TVC / TV Commercial

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