Progressive: Dr Rick: Voicemail
Brand
Date
Oct 2022
Description
Progressive presents "Dr Rick: Voicemail," a spot centered on the series' recurring support group dynamic. The production features a leader guiding a circle of participants through a critique of their specific digital communication habits, specifically focusing on voicemail etiquette. Developed by Arnold Worldwide, the project employs a clean commercial aesthetic with natural lighting and professional grading. Production was handled by Moxie Pictures, with sound design and music provided by JSM Music.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Medium Grey
Navy
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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