Progressive: Dr Rick Book Tour
Brand
Date
Oct 2022
Description
Progressive extends its long-running campaign with the 'Dr. Rick Book Tour' spot, a commercial that finds the recurring character engaging with fans at a promotional book signing. The narrative leans into the familiar comedic dynamic of Dr. Rick offering guidance to adults struggling with the habit of acting like their parents. Produced by Moxie Pictures, the work captures a realistic bookstore environment, focusing on clean production design and natural lighting. This latest installment maintains the series' live-action technique, centering on the interaction between Dr. Rick and shoppers in a retail setting.
Style
Horizontal, Commercial, Clean
Industries
Color
Charcoal
Chocolate
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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