Progressive Dr Rick Book Tour 2022

Description

Progressive presents Dr. Rick on a book tour event featuring a bookstore setting where fans line up to get their copies signed. The commercial captures humorous interactions between Dr. Rick and various shoppers who have read his parenting book. Moxie Pictures produced the spot, showcasing natural lighting and realistic bookstore interiors filled with bookshelves and displays. The video highlights Dr. Rick's signature advice on avoiding becoming your parents.