Progressive: Dad
Brand
Date
Nov 2022
Description
Progressive presents 'Dad,' a commercial spot centered on a lighthearted interaction in a suburban parking lot. The film features a young sign twirler performing with a branded blue arrow, while an older observer watches from a parked silver sedan. Developed by Arnold Boston, the piece utilizes live-action technique and natural light to establish its setting. Post-production for the project was completed by PS260.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Navy
Medium Grey
Beige
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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