Progressive Dad 2022

About

This commercial spot titled Dad for Progressive features a young man standing in a commercial parking lot holding and spinning a large blue arrow sign that reads Progressive. An older man seated behind the wheel of a silver sedan looks on and smiles approvingly at the sign twirler. The scene is shot outdoors in daylight with an overcast sky, capturing suburban commercial buildings and parked vehicles in the background. Natural lighting highlights the interaction between the two men as dialogue unfolds.