Prada explores the interplay between character and setting in the campaign film Ritual Identities. Featuring Scarlett Johansson, the work moves through a series of cinematic vignettes ranging from rooftop cityscapes to the quiet interiors of an antique shop.
The film leans into a polished aesthetic, utilizing warm natural light to ground its character-driven compositions. Through a sequence of intimate close-ups and wide shots, the project balances personal narrative with the label's seasonal focus.
Production was handled by Superprime Films and Partner Films, with creative development led by Art Partner.
