Prada: Ritual Identities
Brand
Date
Sep 2025
Description
Prada explores the interplay between character and setting in the campaign film Ritual Identities. Featuring Scarlett Johansson, the work moves through a series of cinematic vignettes ranging from rooftop cityscapes to the quiet interiors of an antique shop. The film leans into a polished aesthetic, utilizing warm natural light to ground its character-driven compositions. Through a sequence of intimate close-ups and wide shots, the project balances personal narrative with the label's seasonal focus. Production was handled by Superprime Films and Partner Films, with creative development led by Art Partner.
Style
Horizontal, Cinematic, Warm, Polished
Industries
Color
Jet Black
Camel
Background
Rooftop
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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