Prada

Sep 2024

The Prada Spring/Summer 25 campaign, lensed by photographer Daniele Fummo, presents a rigorous exploration of texture and silhouette. The project leans into a minimal, clean aesthetic, utilizing soft, directional lighting against muted blue-grey studio backdrops to elevate the collection’s intricate detailing. Fashion editor and stylist Olivier Rizzo curates a series of layered, high-contrast looks—blending utility jackets with delicate silk prints, metallic reflective surfaces, and heavy knitwear. Each portrait functions as a study in material interplay, where accessories such as structured leather handbags and futuristic visors act as hero objects, balanced by precise hair direction from Guido Palau and understated makeup by Lynsey Alexander. Casting, overseen by Ashley Brokaw, features a diverse ensemble of models including Ajus Samuel, Alix Bouthors, and Julia Nobis, grounding the high-fashion editorial finish in a contemporary, focused frame.

Editorial, Vertical, Clean

Luxury Fashion Houses

Grey Seamless

Advertising Campaign