Prada: Prada S/S 25 by Daniele Fummo

Sep 2024

The Prada Spring/Summer 2025 campaign, lensed by photographer Daniele Fummo, presents a focused study of textural contrast and structured tailoring. Across the series, the imagery leans into a minimalist studio aesthetic, utilizing muted blue-grey backdrops and diffused lighting to spotlight the intricate interplay of fabrics—ranging from high-shine patent leathers and metallic hardware to ribbed knits and embellished sequin textiles. Fashion editor Olivier Rizzo leads the styling, curating looks that emphasize clean lines and modern silhouettes, supported by hair styling from Guido Palau and makeup artistry by Lynsey Alexander. The campaign features a diverse cast of models, including Julia Nobis and Alix Bouthors, with casting direction by Ashley Brokaw. The visual narrative maintains a consistent editorial tone, prioritizing crisp detail and material depth throughout the collection's presentation.

Editorial, Vertical, Clean

Grey Seamless

Advertising Campaign