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Model wearing a dark grey jacket, textured brown top, ribbed trousers, and holding a black tote bag against a pale background
Portrait of a blonde woman wearing a large spherical statement necklace and a light pink top against a neutral background.
Model holding a structured grey handbag wearing a black leather jacket and shorts against a seamless studio background
Model wearing a plum blouse and brown skirt holding a brown Prada bucket bag with yellow rope handles against a studio background
Model holding a dark brown leather Prada bucket bag with gold lettering against a plain studio background.
Model wearing a black coat with a white fur collar and holding a black handbag against a grey backdrop
Model wearing a red long-sleeve top and metallic silver cutout skirt holding a light beige leather handbag against a pale blue backdrop.
Model in black long sleeve top and black embellished skirt carrying a black leather shoulder bag against a grey backdrop
Model in profile wearing an olive green jacket, blue collared shirt, black and white polka dot headscarf, and sunglasses.
Model wearing dark fur-collar coat and futuristic visor against a light blue backdrop for Prada SS 25
Model carrying a metallic silver shoulder bag against a studio backdrop, wearing dark leather loafers.
Model in cream textured dress holding a tan leather shoulder bag against a blue backdrop
Model wearing a white floral print dress with shoulder tie straps against a solid blue background
Model wearing an orange coat, black feather scarf, and structured brown leather headwear against a grey backdrop.
Model wearing futuristic silver visor sunglasses and a black sweater with pale stripes against a light grey background
Model holding a dark green structured handbag wearing a dark textured skirt adorned with metal rings
Model with brown hair wearing a black top and bright red scarf against a pale background
Model wearing a blue button-down shirt and grey ribbed trousers with a brown leather belt against a neutral background
Model wearing a brown tweed blazer, dark sweater, and a reflective metallic skirt with a coastal landscape print
Model wearing a black patent leather coat and matching hooded jacket against a pale blue background
Model wearing a dark grey jacket, textured brown top, ribbed trousers, and holding a black tote bag against a pale background
Portrait of a blonde woman wearing a large spherical statement necklace and a light pink top against a neutral background.
Model holding a structured grey handbag wearing a black leather jacket and shorts against a seamless studio background

Prada Prada S/S 25 by Daniele Fummo 2024

About

The Prada Spring/Summer 2025 campaign, lensed by photographer Daniele Fummo, presents a focused study of textural contrast and structured tailoring. Across the series, the imagery leans into a minimalist studio aesthetic, utilizing muted blue-grey backdrops and diffused lighting to spotlight the intricate interplay of fabrics—ranging from high-shine patent leathers and metallic hardware to ribbed knits and embellished sequin textiles. Fashion editor Olivier Rizzo leads the styling, curating looks that emphasize clean lines and modern silhouettes, supported by hair styling from Guido Palau and makeup artistry by Lynsey Alexander. The campaign features a diverse cast of models, including Julia Nobis and Alix Bouthors, with casting direction by Ashley Brokaw. The visual narrative maintains a consistent editorial tone, prioritizing crisp detail and material depth throughout the collection's presentation.

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