Prada

Dec 2025

Prada’s Holiday 2025 campaign, captured by photographer Oliver Hadlee Pearch, presents a refined exploration of personal style set against the nostalgic backdrop of vintage, ornate jukeboxes. Under the creative direction of Ferdinando Verderi, the imagery leverages vibrant, saturated color fields—ranging from bold pinks and reds to deep blues—to provide a clean, graphic environment for the collection. Fashion styling by Olivier Rizzo emphasizes a juxtaposition of textures, blending classic tailoring, velvet, and fleece with contemporary accessories. The campaign, which features models including Arvid Kaldo and Rejoice Chuol, maintains a polished commercial aesthetic while utilizing soft lighting to highlight the intricate details of the apparel and the hardware of the featured handbags. The project results in a visual narrative that balances archival influences with a minimalist studio approach.