Prada: Prada Holiday 2025 by Oliver Hadlee Pearch

Dec 2025

For the Prada Holiday 2025 campaign, photographer Oliver Hadlee Pearch frames a series of portraits centered around the juxtaposition of contemporary luxury and retro aesthetics. The visuals place models against saturated, solid-color studio backdrops, creating a minimalist canvas that highlights the textures of leather, velvet, and tweed alongside the intricate chrome details of a vintage jukebox. Developed under the creative direction of Ferdinando Verderi with fashion styling by Olivier Rizzo, the campaign leans into a polished, commercial aesthetic. The photography utilizes clean lighting to emphasize the craftsmanship of the accessories, from metallic handbags to structured nylon backpacks, while maintaining a consistent visual narrative across the collection. The project was cast by Ashley Brokaw.