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Brand
Prada
ProjectPrada Holiday 2025 by Oliver Hadlee Pearch
Model standing next to a vintage jukebox holding a brown backpack against a bright blue background

Prada Prada Holiday 2025 by Oliver Hadlee Pearch 2025

Associated creatives

Miuccia Prada
Miuccia PradaDesigner
Raf Simons
Raf SimonsDesigner
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Ferdinando Verderi
Ferdinando VerderiCreative Director
Olivier Rizzo
Olivier RizzoFashion Editor/Stylist
Ashley Brokaw
Ashley BrokawCasting Director
Arvid Kaldo
Arvid KaldoModel
Bakary Cisse
Bakary CisseModel
Ma Kaidong
Ma KaidongModel
Noor Khan
Noor KhanModel
Pierrick Grégoire
Pierrick GrégoireModel
Rejoice Chuol
Rejoice ChuolModel
Ruyu Chen
Ruyu ChenModel

Tags

man in black leather jacketblack leather jacketleather jacketmodel holding brown backpackbrown backpackbackpackman standingmale model

Description

Prada Holiday 2025 campaign image photographed by Oliver Hadlee Pearch, featuring model Arvid Kaldo standing beside a vintage jukebox against a solid blue backdrop. The subject wears a black leather jacket over a white shirt, dark trousers, and brown shoes, while holding a brown nylon backpack. The lighting is clean and even, highlighting the textures of the leather and fabric garments alongside the polished chrome and wood details of the jukebox. The campaign was creatively directed by Ferdinando Verderi with fashion styling by Olivier Rizzo.