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Prada

Prada Fall/Winter 2024: a romance between the past and future
Brand
Date

Feb 2024

Description

Prada’s Fall/Winter 2024 collection campaign presents a disciplined study in textile contrast and silhouette, captured through an editorial lens. Photographer Venetia Scott employs soft, directional lighting and analogue film techniques to bring focus to the collection's layered textures, ranging from structured leather and double-breasted wools to delicate floral appliqués and velvet accents. The series features a neutral, earthy color palette, serving as a backdrop for the garments’ clean lines and sculptural headwear. Production coordination for the project was provided by Ksenia Maximova, with the campaign fronted by a diverse cast of models, including Rianne Van Rompaey, Katlin Aas, Yar Aguer, Dominika Pikula, Esther Finch, Lavinia de Aquino, Leonie Steffen, Onyinyechi Chijioke, and Xiru Yang.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Context

Advertising Campaign

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