Prada: Prada Fall/Winter 2024: a romance between the past and future

Feb 2024

Prada’s Fall/Winter 2024 campaign presents a rigorous study in contrasts, balancing structured tailoring against soft, tactile accessories. Photographed by Venetia Scott, the editorial series explores the interplay between heritage silhouettes and contemporary garment construction. The collection features a palette of rich neutrals punctuated by deliberate flashes of color, set against minimal backdrops that emphasize the artisanal quality of the pieces. The project utilizes analogue film techniques to capture the fine textures of leather, velvet, and intricate knitwear. With production coordination by Ksenia Maximova, the campaign features models Dominika Pikula, Esther Finch, Katlin Aas, Lavinia de Aquino, Leonie Steffen, Onyinyechi Chijioke, Rianne Van Rompaey, Xiru Yang, and Yar Aguer. The imagery leans into clean, vertical compositions and soft natural light to define the collection's refined aesthetic.

Editorial, Vertical, Clean

Advertising Campaign