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·Prada Fall/Winter 2024: a romance between the past and future

Model wearing a dark patterned jacket and a deep purple velvet cap against a textured neutral background.

Model wearing a purple feather hat and light blue top with white floral illustrations against a neutral background.

Model wearing a purple velvet cap and black buttoned turtleneck for Prada Fall/Winter 2024 by Venetia Scott.

Model wearing a dark letterman jacket with yellow stripes and a textured purple floral cap for Prada Fall/Winter 2024.

Model wearing a white double-breasted coat and dark maroon cap against a neutral beige wall for Prada.

Model wearing a structured dark leather jacket with a high collar against a neutral textured background

Model wearing a long dark coat and blue cap holding a handbag against a plain wall

Model seated on chair wearing a pink button-up shirt, white skirt, patterned cap, and holding a dark handbag against a neutral background

Model seated on a chair wearing a dark grey tailored coat and skirt against a neutral wall and dark floor

Model in yellow top and grey skirt with cap and handbag against neutral background

Model wearing a pink turtleneck sweater and dark cap looking over shoulder against a neutral background

Model wearing dark cap, striped top, and black vest sitting on a chair holding a dark fringed handbag

Prada Prada Fall/Winter 2024: a romance between the past and future 2024

About

Prada’s Fall/Winter 2024 campaign presents a rigorous study in contrasts, balancing structured tailoring against soft, tactile accessories. Photographed by Venetia Scott, the editorial series explores the interplay between heritage silhouettes and contemporary garment construction. The collection features a palette of rich neutrals punctuated by deliberate flashes of color, set against minimal backdrops that emphasize the artisanal quality of the pieces. The project utilizes analogue film techniques to capture the fine textures of leather, velvet, and intricate knitwear. With production coordination by Ksenia Maximova, the campaign features models Dominika Pikula, Esther Finch, Katlin Aas, Lavinia de Aquino, Leonie Steffen, Onyinyechi Chijioke, Rianne Van Rompaey, Xiru Yang, and Yar Aguer. The imagery leans into clean, vertical compositions and soft natural light to define the collection's refined aesthetic.